The new feature “home office” on Google for Jobs
Due to the current Corona crisis, working from home is becoming more and more existential. In order to minimize the risk of infection, many companies switched to working from home as early as the beginning of 2020. As can be seen on Google Trends, there was a large increase in search queries relating to home office, especially in March 2020. As a result, Google added a new feature to its Google for Jobs tool.
The possibility to mark job advertisements as work in the home office
When asked whether it is possible to search for jobs in the home office directly and how this can be made recognizable, Google for Jobs gave a simple answer. A new feature was recently published by Google for Jobs, with which the work in the home office can now be explicitly stated in the job advertisements. This changes the location to “Any location”. This has the advantage that job seekers can now apply for jobs nationwide without having to change their place of residence. It also offers companies the advantage that they are likely to receive more applicants for positions. It also expands the job market in times of the pandemic without increasing the risk of infection.
Of course, it was also possible to advertise jobs in the home office beforehand, but the new feature offers a clear overview and a recognizable differentiation between home office and work in presence. In addition, applicants can now also choose to work from home with the location filter, which greatly simplifies the search for jobs from home.
Large job boards such as Stepstone, Xing and Indeed also offer numerous jobs in the home office. If you search for this on Google for Jobs, you will hardly find a job that is marked with the home office feature.
Attention : If you place your job advertisements via Stepstone, Xing or Indeed and these should also appear on Google for Jobs as a home office activity, you should also publish your adverts directly on Google for Jobs.
With the provider SEO for Jobs, you can easily optimize your job advertisements for the feature. If the advertised job is intended to work from home, you can now select “Home office” when determining the location. The keyword Home Office then appears on the respective ad on Google for Jobs.
If a job advertisement is advertised on Google for Jobs as a home office, it looks like this:
