Google for Jobs is the largest job board in the world. Over 72% of all job searches start on Google. Thus, millions of people worldwide search for a new job on Google every day. Google also realized this and launched its own job board in the US in 2017. Since May 2017 Google for Jobs is also available in United States of America for all users.
Below is an introduction to the world of Google for Jobs with all the important information to get an overview.
Strictly speaking, Google for Jobs is an extension of the normal Google search. Google analyzes all search queries and detects the search intent of the searcher. If the algorithm detects that it is a job search, the Google Job Box is displayed on the search results page. The Google Job Box will display the top 3 job listings.
Details of the top three job listings can be displayed directly on the Google homepage. To do this, simply click on a job listing.
In most cases, many more job listings will be found. As soon as one clicks on the heading "Jobs" on "more jobs", a new view opens. This new view is what can actually be called Google for Jobs.
Here, Google's job portal then offers many features to refine the search and filter the search results. Provided that the user is logged in, he also has the possibility to save job offers or to be informed about suitable, new job offers via so-called "alerts". In addition to the aforementioned functions, Google's job portal offers numerous other features. In a separate article, we have compiled and prepared all the functions of Google for Jobs in detail for you.
Since more than 60% of all search queries worldwide are now made via smartphone or tablet, Google for Jobs is of course also optimized for mobile devices.
Google for Jobs is only not available for older versions of Internet Explorer.
The way Google for Jobs works can be divided into two steps. In the first step, Google has to add the new job to the index. In the second step, Google plays job ads for matching users.
Google's bots continuously search the internet on a large scale and visit all known internet sites there. This is called crawling. In the process, Google tries to understand what the current page is about. To give the Google bots hints about what to find on the current page, so-called schema data can be stored on the website. These are only readable by machines and invisible to visitors. In order for Google to recognize job ads on a company's career page, schema data of the type "JobPosting" must be stored there. You can find out how this works in our instructions.
Once Google has successfully processed the information, it is stored in a gigantic database. This is called indexing.
After the job ad has been recognized as such by Google and included in the index, it is displayed for matching search queries.
It is no secret that Google knows a lot about each user. Google demonstrates this very impressively in the display of advertisements. These are sometimes shockingly precisely tailored and one wonders "How does Google know that?".
All this information is also used in deciding who gets which job ad displayed. Of particular note is the current location from which the search is started. Without explicitly specifying a location, Google will always display job ads in the immediate vicinity.
Google search for jobs is integrated directly into the normal Google search. Hast means that Google does not provide a direct link to Google for Jobs. As mentioned at the beginning, Google recognizes from the search query that the user is looking for a new job and then displays the job box. To access Google for Jobs yourself, follow these steps:
Open a new browser window
Search for "Jobs near you" there
Scroll down a little bit, if necessary, until you find a blue box with the heading "Jobs".
Click on the upper part of the blue box
Google for Jobs will then open with full functionality
Note: If the blue job box does not appear, you are probably using an Internet browser that is not supported. In this case, it is best to try again with a different browser. For example, we recommend using the Google Chrome browser or Firefox.
Google for Jobs offers enormous potential for employers. With its unbeatable reach, it can potentially reach a huge number of job seekers. With more than 72% of all job searches starting on Google, potential candidates can be picked up right where they expect to be. Google's sophisticated algorithms can also be expected to find more suitable and qualified candidates.
A presence on Google for Jobs will become essential in the future. Because, as with web search, "what Google doesn't find, doesn't exist". It is already a noticeable trend that more and more people are searching for jobs directly on Google. That makes itself naturally also with the usual job boards noticeable, which register now fewer visitors and together complaint.
As a first step, it is therefore necessary to ensure that the job ads of one's own company are included in the index at Google.
If the job ads are basically findable on Google, this is already an important step in the right direction. As with the normal web search, however, the positioning must always be worked on in the job search. Otherwise it can quickly happen that a competitor is better positioned and therefore also gets the better candidates. With the continuous optimization of the job offers especially for Google for Jobs you can secure one of the top positions.
Currently it is not yet possible to buy a better positioning on Google for Jobs, as it is known for example from Google Web Search or Google Shopping. However, it is highly probable that this will also be possible with Google Jobs in the future.
Google has long pursued the goal of making the most relevant information available to users as quickly as possible. This can be seen in the fact that information on flight connections, recipes or news articles are displayed directly in the search results - often without having to leave the search engine.
Thus, Google for Jobs is a consistent step to show workers who are looking for a job the most suitable job as quickly as possible. This means that in the future, sifting through a wide variety of job portals will be a thing of the past.
In order to have your job advertisement included in the Google index, three ways have emerged:
Adaptation of your own website
Here you will find instructions on how to set up Google for Jobs with information on technical requirements as well as possible pitfalls.
Placement via job portals
Some job portals offer parallel placement on Google for Jobs. The disadvantage is that this is done automatically and the results are therefore not optimal. Furthermore, you have no possibility to optimise your job advertisement especially for Google.
Using a Google for Jobs specialized solution like SEO for Jobs
By specializing exclusively on Google for Jobs, it is possible to store all relevant information, e.g. also the company logo, and thus get the best out of the job advertisement. This is possible via an intuitive interface and without any intervention on the website.
It is definitely worthwhile to take a closer look at Google for Jobs, to gather your own experience with the world's largest job board and to include it in your recruiting process.
If you would like to delve further into the topic, we have prepared the most frequently asked questions and answers about Google for Jobs.More articles …