7 tips for optimizing your job ad on Google for Jobs

Your job ads are already listed on Google for Jobs? Congratulations, you've already cleared the first hurdle.

However, that's just the beginning. As with optimizing for regular Google search, there are many things to consider to ensure your job ad is found optimally and ranks in the top spots. Optimize your job ad with the following tips.

If your job ads are not yet listed, place your first job ad right now.

1. no experiments with the job title

The job title is the entry point to your job ad. If you already know a little about Google optimization, you know how important the main headline is for content. It's a similar story with job ads on Google for Jobs. The title of a job ad is the most important criterion for searches.

It's a good idea to title the jobs in industry-standard jargon. Imagine here what a potential applicant would be looking for. So it's perfectly legitimate to title the job "MFA Dental Office" even if not everyone knows what an MFA is. But be sure the group of people for whom the ad is relevant knows what it is about. Likewise, some other important factors should be considered when formulating the job title. For example, the length of the title and how to deal with the neutral gender designation. It makes more sense not to list gender neutrality directly in the job title, as Google will not take this into account when ranking your ad. Of course, it is incredibly important to refer to the equality of all genders in the job ad, but this should be done more at the beginning of the description. For example, you could add the abbreviation m/f/d when the job title is mentioned again to emphasize gender neutrality.

Here we have listed some examples of what you should avoid in your job advertisement titles:

1. WANTED! MFA (m/f/d) in a great and family-friendly dental practice

2. MFA for a dental practice in Wedel near Hamburg

3. MFA for a dental practice with a salary of 50.000€.

The optimal wording for this job, would be quite simply short and sweet: MFA Zahnarztpraxis. This only serves to ensure that your job can be found well by Google and thus appears to many applicants. All other information can then be presented in detail in the description.

With classic job portals such as Xing or Stepstone, people often try to score points through creativity and thus stand out from the competition. If you own a café and still need reinforcement at the counter, describe the job rather with "Barista" instead of "Coffee lover".

On Google for Jobs, however, the ranking mechanisms work differently than on indeed and co. There, you can usually buy the positioning of the jobs. At Google you have to work for it (still) through good content. Therefore, it is recommended to use the specific job title in the job title, so that the ad can be easily found by Google.

The title should be 35-50 characters long.

✓ Do not include gender neutrality in the title.

✓ For more tips on the best way to phrase your job title, check out our tool

2. think regionally

You may have already noticed that Google prefers jobs in your area. For example, if you search "project management job" on Google, you will primarily see jobs near you. Google recognizes from where job seekers start their search. Potential applicants from Hamburg will be shown different jobs than job seekers from Munich.

Consequently, it is essential to include the location in a job advertisement. If you have not entered a location in your job advertisement, your job will probably not be shown to anyone.

In general, the more precise you are with the location, the better. Ideally, you should include the complete address.

Google for Jobs zeigt Stellenanzeigen in der Nähe.
Google for Jobs zeigt Stellenanzeigen in der Nähe.

However, if the job can be done from your home office, you can of course specify this instead of a specific location.

3. one location per job ad

As described above, regional consideration is very important. If your company has jobs to fill in multiple locations, you should also post them separately. For example, if you are looking for an "SEO expert" in Berlin and Düsseldorf, then it is advisable to post the job ad once with the location "Berlin" and once with the location "Düsseldorf" - even if all other content is identical.

4th salary: transparency pays off

With the introduction of Google for Jobs a small outcry went through the personnel world, since Google demanded more transparency with the salaries and built this firmly into Google's new job portal. There it is possible to directly indicate how much salary is expected for the advertised position. What is completely normal in other countries, is in United States of America rather a taboo topic. Nevertheless, it can pay off to be transparent about salaries.

If you indicate the salary when placing a job ad on Google, it will be displayed directly in the list view and in the detailed view of a job. On the one hand, this is interesting for applicants and on the other hand, it is also honored by the Google algorithm.

5 Formatting the job description

After the previous tips have paid primarily to Google SEO optimization with the aim of improving the ranking, it is now about making the job ad interesting for candidates.

Admittedly, the options for job ad design are rather limited on Google for Jobs. This is mainly to enable the comparability of job offers, in which all job offers are standardized in terms of presentation. The only options available for formatting are

  • Paragraphs

  • Enumerations

With some providers, the job advertisements for Google for Jobs are generated and set automatically. As a result, the jobs are often not formatted correctly or contain text modules that do not actually belong in the job ad.

Therefore, you should use the few resources available to make your job ad readable and clear for interested parties.

6. all important information belongs in the job description

Google's job portal already shows a lot of information to job seekers without them having to leave the job board. Although there is the option by clicking on the "Apply for: …” button to be redirected to the original website, but in reality this only happens when a candidate has decided to apply for the job and not to view more information about the job.

Therefore, it is very important to include all relevant information in the job description. These are:

  • Brief info about the company

  • Description of the tasks

  • Requirements for the applicant

  • Benefits

  • Contact person with e-mail address and phone number

7. integration of the logo

The only way to include an image in Google for Jobs is in the form of the logo. This is shown in the list view as well as in the detail view.

The optimal format of the logo is square. Logos in other formats are also displayed, but this wastes valuable space, as the logo is simply reduced in size until it fits into the square space provided.

Since the logos on Google's job board are only displayed very small anyway (56 pixels x 56 pixels in the list view and 40 pixels x 40 pixels in the detail view), you should use the precious space with an optimized logo if possible. For very fine and detailed logos it is advisable to use a simplified form of the logo. For example, the logo that is also used as a favicon on the website can be used here.

Bei Google for Jobs kann ein individuelles Logo hinterlegt werden. Aufgrund der geringen Größe empfiehlt es sich beispielsweise das Favicon zu verwenden.
Bei Google for Jobs kann ein individuelles Logo hinterlegt werden. Aufgrund der geringen Größe empfiehlt es sich beispielsweise das Favicon zu verwenden.

If no logo is stored, a placeholder is automatically generated, which consists of a random background color and the first letter of the company.

Conclusion: Optimize your job offer for Google for Jobs

To optimize a job listing for Google for Jobs, there are many things to consider, as you need to optimize for both the Google algorithm and job seekers. For this purpose, we have prepared a sample for the optimal job ad.

However, what all approaches to optimization have in common is that you need full control over the job ads on Google for Jobs in order to make any optimizations at all.

This is exactly what SEO for Jobs offers with its intuitive user interface. Try it out directly and gain full control over your postings on Google for Jobs.

Author: SEO for Jobs
Published at 17.02.2020
Modified at 06.07.2021
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