Employer branding with Google for Jobs
In the war for talents, your own employer brand should be present on all channels. Find out how you can position your company as an attractive employer on Google for Jobs and thus reach candidates using the Google job search.
What is employer branding?
For many years, there has been a shortage of skilled workers in United States of America. Employer branding means something like"employer branding" and is a corporate strategy measure to present one's own company as an attractive employer and to make it known.
As with other marketing measures, employer branding is about being present on as many platforms as possible. This increases the chance that potential candidates become aware of your company and are interested in it.
You have probably already maintained your employer profile on various platforms. Now it is also important to create a permanent presence on Google for Jobs (google.com).
Permanently present on Google for Jobs
For most internet users, job searches start on Google. Google's search function for job advertisements shows job advertisements from potential new employers directly on the homepage. So that your company is also represented in Google for Jobs, you either have to post job advertisements that are optimized for Google or you can create a free company profile .
With a free company profile you secure a permanent place on Google for Jobs - logo, contact person and important information about the company can be stored very comfortably. If a candidate is interested in your company, they can access your website via a link, where they can obtain further information or even send an unsolicited application.
Present your company where candidates are looking
In particular, small and medium-sized companies that have not advertised jobs on a permanent basis can still benefit from Google for Jobs. But a clear presence on Google for Jobs is also an advantage for larger companies.
Employer branding at Google for Jobs
Direct link to your own career page
Creation and publication free of charge
How to create your employer profile on Google for Jobs
You can easily create a free employer profile so that your company is permanently represented on Google for Jobs. It only takes a few minutes to set up. Once set up, your profile can be published immediately. The service is completely free of charge for you. Start now.
1. Create a free account
In order to be able to create and later manage your employer profile, you need a free user account. All you need is a valid email address or a Google account.
2. Enter employer information
After you have created your user account, you can start creating your employer profile straight away. You can easily store all relevant information about your company using the convenient online editor .
Tip: The more information you give, the more interesting you will be as an employer.
3. Publish profile and analyze clicks
As soon as you have stored all the important information about your company, publish your employer profile with one click on Google for Jobs.
After the publication, you will see in your user account how often your employer profile was searched for and displayed on Google for Jobs.
With a free employer profile on Google for Jobs, you secure a permanent place in the search engine giant. In this way, you ensure that your company remains discoverable even if you have not currently advertised any vacancies.
The permanent presence of your own company on Google for Jobs is an important building block for your employer branding strategy and only a few clicks away.