Tip 6: Employer Branding with Google for Jobs
In the war for talent, your employer brand should be present on all channels. Learn how you can position your company as an attractive employer on Google for Jobs and reach candidates via Google Job Search.
What is Employer Branding?
For many years, there has been a shortage of skilled workers in United States of America. Employer branding means something like"Employer Branding" and is a corporate strategy measure to present one's own company as an attractive employer and to make it known.
As with other marketing measures, Employer Branding is about being present on as many platforms as possible. This increases the chance that potential candidates become aware of your company and are interested in it.
You have probably already maintained your employer profile on various platforms. Now it is also important to create a permanent presence on Google for Jobs (google.com).
Permanent presence on Google for Jobs
For most Internet users, the job search begins at Google. Google's job search feature displays job listings from potential new employers right on the home page. To get your business on Google for Jobs, you need to either post job ads that are optimised for Google or create a free business profile.
With a free company profile you secure a permanent place on Google for Jobs - logo, contact person as well as important information about the company can be deposited quite comfortably. If a candidate is interested in your company, a link will take him to your website where he can obtain further information or even submit an unsolicited application.
Present your company where candidates are looking for it
Especially small and medium-sized companies that do not have permanent job advertisements can still benefit from Google for Jobs. But even for larger companies, a clean presence on Google for Jobs is advantageous.
Employer Branding at Google for Jobs
Direct linking to your own career page
Creation and publication free of charge
How to create your employer profile on Google for Jobs
To ensure that your company has a permanent presence on Google for Jobs, it's easy to create a free employer profile. It only takes a few minutes to set up. Once set up, your profile can be published immediately. The service is completely free. Get started now.
1. create a free account
In order to create and later manage your employer profile, you need a free user account. All you need is a valid email address or a Google account.
2. enter employer information
After you have created your user account, you can directly start creating your employer profile. Use the convenient online editor to enter all the relevant information about your company.
Tip: The more information you disclose, the more interesting you will be perceived as an employer.
3. publish your profile and analyse clicks
Once you have entered all the important information about your company, you can publish your employer profile on Google for Jobs with just one click.
After publication, you can see in your user account how often your employer profile was searched for and displayed on Google for Jobs.
With a free employer profile at Google for Jobs you secure a permanent place at the search engine giant. This way you ensure that your company remains findable even if you don't have any jobs actively advertised at the moment.
The permanent presence of your company on Google for Jobs is an important building block for your Employer Branding strategy and only a few clicks away.